Mike Moran
In: Business, Technology
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Author of the acclaimed new
book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc., Mike Moran led many initiatives on IBM's Web site for eight years, including IBM's original search marketing strategy. Mike holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, and writes marketing columns for Revenue Magazine and WebProNews. He is a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Internet Marketing Advisory Board. Mike is a frequent speaker at industry conferences, including Search Engine Strategies, ad:tech, and the Emetrics Summit.
Mike has more than 20 years experience in search technology working at IBM Research, Lotus, and other IBM software units. He led the product team that developed the first commercial linguistic search engine in 1989, and has been granted four patents in search and retrieval technology. He led the integration of ibm.com’s site search technologies and is currently an IBM Distinguished Engineer on the OmniFind enterprise search product. Mike can be reached through his Web site (mikemoran.com), which is also home to his Biznology newsletter and blog.
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