Mike is a freelance consultant and public speaker who also serves as Chief Strategist for Converseon, a leading digital media marketing agency based in New York City. Prior to this position, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing Web site, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, Web designers, Webmasters, programmers, and technical architects around the world.

Mike is the co-author of the best-selling 2005 book Search Engine Marketing, Inc. (along with fellow search marketing expert Bill Hunt), which is now in its Second Edition (2008). Mike is also the author of the acclaimed Internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike also writes the Biznology newsletter and blog, and columns for Revenue Magazine, Search Engine Guide, Internet Evolution, and WebProNews.

In addition to Mike's broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia's Darden School of Business. He is a member of the Search Engine Marketing Council of the Direct Marketing Association, and a charter member of the DMA's Interactive Marketing Advisory Board.